You know that detailed targeting can be made especially for Meta ads. So how wide should I keep my target audience when running an ad? Or how narrow should I narrow it down? This situation; It will vary depending on the type of target audience you use, user type (new or old user) or demographics. If you are using a custom target audience, you are narrowing down the audience because there are already "those who interact with your brand", but if you are going to use a recorded target audience, you need to get the budget and target audience balance right. It is right to target new users broadly, but it would not be right to target a very wide audience with minimal budgets. In addition, in broad targeting; Ad learning, optimization and calls to action are of great importance. To get more detailed information, to avoid wasting budget on ads and to improve your ad return, you can send us a message👋