Trendyol Advertising Agency & Marketplace Management

Trendyol Advertising Management and Growth Consultancy

BusinessUp, advertising management for brands on Trendyol; It handles store structure, product setup and data analysis. The goal is not short-term results, but sustainable and measurable growth. The Trendyol ecosystem is not managed by advertising alone. Advertising performance; It should be evaluated together with product, price, category and user behavior. BusinessUp plans and manages Trendyol advertising processes in this integrity.

Trendyol Success Stories

Scalable growth at Trendyol is possible with the system, not by coincidence.

BusinessUp's approach; Instead of optimizing the advertising budget alone, it is based on analyzing all the dynamics that affect the overall performance of the store together. In this way, brands achieve sustainable sales momentum instead of periodic increases.

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What Do We Do at Trendyol?

Market Analysis and Listing Optimization

Detailed market analyses are carried out to position the products in the right segment in the marketplace ecosystem. Within the scope of listing strategies created with the data obtained; product titles, descriptions and images are fully compliant with search engine criteria (SEO). This optimization process strengthens organic visibility and directly lays the groundwork for Trendyol's sales increase goals.

Brand Positioning and Store Design

Critical breaking points in the brand's growth journey are identified and strategic roadmaps are drawn to expand awareness and commercial volume. This consultancy, offered with the vision of a professional Trendyol agency; It ensures that the store design is designed in a structure that is in line with the corporate identity, gives confidence and supports sales.

Trendyol Advertising Management

In order to get maximum efficiency from in-platform traffic, data-driven advertising setups are put into use. In Trendyol advertising management processes, which include product and store advertisements, the return on investment (ROI) is maximized with budget and targeting optimizations. A sustainable traffic flow is ensured by reaching potential customers at the right contact points.

Campaign Management and Sales Strategies

Marketplaces' dynamic campaign periods and seasonal opportunities are managed with detailed calendars planned in advance. Special campaign setups developed to maintain competitiveness and increase volume are based on a planned growth model instead of instant actions. Actions that will increase the sales graphics are implemented in a timely and complete manner.

Collaborative Performance Advertising Solution (CPAS)

Using CPAS technology, in which the Trendyol catalog is matched with the Meta advertising account, qualified traffic from outside the platform is directed to the store. Thanks to creative briefs and advertising strategies prepared from the perspective of a competent Trendyol advertising agency; not only on-platform but also off-platform resources are transformed into effective tools for sales and awareness.

Performance Tracking and Data-Driven Reporting

The entire management process is based on transparent and measurable data. The impact of the work done is reported with detailed performance analyses and ROI tracking. The growth process of brands; It is managed transparently in the light of concrete metrics and analytical insights, with the principle of continuous improvement.

Who is it forStartups and corporate teams

Our Growth Plan:

Marketplace Marketing

Ar-Ge

Determination of Breaking Points of the brand

Roadmap Planning

Planning is done through Trello

Creating Brand Awareness

Planning awareness ads suitable for brand size

Advertising Budget Planning

Budget studies suitable for the brand

Reporting Support

Tracking campaign performances with data-driven analytics and reports

Creating an Advertising Strategy

Planning strategies to increase sales by examining all past advertising data

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Frequently Asked Questions

How are Trendyol Advertising Management processes set up?

The ad management process is carried out with a systematic three-step plan, not random experiments:

Analysis: The current position of the brand, its competitive status and goals (turnover/awareness) are examined.
Strategy: The most suitable target audience, keyword and budget plan for the category dynamics are created.
Optimization: Ads are watched instantly; budget efficiency is ensured with visual, text and bid improvements.

How should the ideal advertising budget be determined?

The budget setting process is calculated in the light of mathematical data, not "estimated". The main criteria taken into account are:

Trade volume of the competing category.
Targeted market share ratio.
Product profit margins and break-even points.
Sectoral Cost Per Click (CPC) averages.

What does a professional agency management bring to the brand?

Working with an expert Trendyol agency transforms the advertising budget from an expense item into a profitable investment. Key gains include:

Avoiding trial-and-error costs and budget wastage.
It's not just an ad panel; it's a holistic perspective that encompasses SEO, store, and inventory management.
Data-driven decisions and organized, transparent reporting.
Measurable turnover growth and sustainable growth.

What preparations should be made before starting Trendyol advertisements?

For effective ad performance, the store must be "ready for sale". Things to complete before driving traffic:

SEO Compliance: Arrangement of product titles and descriptions by search terms.
Image Quality: Uploading high-resolution, detailed, and convincing images.
Buybox Domination: Competitive pricing and ensuring stock continuity.
Store Trust: Optimizing seller rating and customer reviews.

Which advertising models are used to increase sales volume?

For maximum turnover, not a single method is used, but the synergy of advertising models:

Product Advertisements: For direct product-driven sales growth.
Store Ads: For category awareness and brand loyalty.
CPAS (Meta Integration): To attract users outside the platform (Instagram/Facebook) to the store.
Influencer Links: By keeping commission link setups active at all times, the influencer network's participation in sales processes is encouraged and external traffic is supported.

How to increase ad revenues and conversion rates (ROAS)

Increasing return on advertising (ROAS) is a continuous improvement operation. Key techniques applied:

Negativity: Blocking words that eat a budget but do not bring sales.
Visual Tests: Identifying and replacing images with a low click-through rate (CTR).
Bid Management: Budget shifting to high-performance products.
Audience Targeting: Showing to the right customer at the right time.

Leader Turker

Growth Advisor & Founder

Esra Namazcı

Growth Manager

Batuhan Bekir

Lead Full-Stack Developer

Merve Seventh

Business Development Manager

Merve Akınlı

Head of Marketing

Rain Toksarı

Lead Brand Strategist

Umut Koçar

Head of Shopify and Developer

+30

Team Member

And we only grow

Tuba Maker

Corporate Operation Specialist

Serhat Sayat

Sr. Full Stack Developer

Ali Berkcan Avalanche

Marketplace Operation Specialist

Seda Özgüneş

Sr. Graphic Designer

Batuhan Gözüpek

SEO Specialist

Advisor AI

Artificial Intelligence that can answer all the questions of the brand