Success Stories: Brands We Grow Together

The best thing that describes what an agency does is the point where the brands it works with have reached today. As BusinessUp! Turkey's brand-growing agency, we start every collaboration with the same question: What is limiting the growth of this brand today? Sometimes the answer is in the advertising setup, sometimes in the infrastructure of the site, and sometimes in an undiscovered market of the brand.

On this page; you will find the stories of some of the brands we carry out digital marketing, SEO, Shopify, graphic design and e-commerce consultancy processes together. Each of them has a different starting point and the same common denominator: transparent communication, making strategic decisions together with the brand, and growth measured by data.

The Approach That Makes Our Success Stories Common

Every collaboration begins with a comprehensive evaluation in which our R&D team identifies the breaking points of the brand. A brand-specific roadmap emerges from this evaluation; advertising, infrastructure, content and creative activities are prioritized according to this roadmap. Throughout the process, performance is monitored through ReportsUp! , and how close it is to the target is discussed with the brand with weekly and monthly evaluations.

The Stories We Write With Our Brands

• Miniso Success Story: Our journey with Miniso started with a consultancy process for the brand's e-commerce growth targets in Turkey and soon turned into a collaboration where we undertook all performance marketing processes. We created a brand-specific roadmap with a comprehensive evaluation; we restructured the advertising planning according to this roadmap and launched the iyosa software we developed to increase the conversion rate of the site. We achieved a significant increase in conversion rates and stable turnover growth in the digital operation of a globally recognized brand in Turkey.
• Cook Success Story: With Cook, we combined e-commerce consultancy, performance marketing and graphic design under a single growth plan. Advertising strategy, creative language and e-commerce operation were not managed independently of each other, but in a way that served the same goal. Thanks to this holistic model combined with the brand's open approach to innovations, we increased Cook's e-commerce volume 5 times in 1 year. This story shows that growth in a well-structured cooperation does not come from a single channel, but from all parts working together.
• Matsu Success Story: We built our work with the professional cosmetics brand Matsu on a data-driven marketing strategy and applications on the Shopify infrastructure. We created a brand-specific marketing architecture, made e-commerce processes more efficient, and managed advertising investment with this structure. As a result, we achieved more website turnover in the first 5 months of our cooperation than in the entire previous year. Matsu is a strong example of how much growth can accelerate when the right infrastructure and the right marketing strategy come together.
• Mar'la Success Story: Our goal with Mar'le was to ensure that the brand grows not only in marketplaces but also on its own website and e-export channels. In order to carry the success of the marketplace to the brand site, we clarified the roles of sales channels and implemented site-oriented advertising and communication setups. In this process, we broke the highest turnover records on Mar'le's website together. Today, we continue the strategic work that guides the brand's domestic and international growth together.
• The Barine Success Story: We set out with The Barine to strengthen its digital presence and make e-commerce processes more efficient. After identifying the brand's development areas, we completed the Shopify infrastructure and transformed the site design into a fast and user-friendly structure that reflects the brand's identity with our software team. The improvement in site speed and user satisfaction paved the way for the brand to manage its campaigns much more efficiently. By supporting the technical structuring with strategies in line with the brand's vision, we progressed towards growth goals together.
• Fatma Atasoy Success Story: From day one, we adopted a working model based on fast feedback and close communication with Fatma Atasoy. We optimized the site design and user experience with our R&D studies; as a result, we observed a significant increase in user satisfaction on the website. In the process we proceeded with weekly meetings and monthly detailed analysis, we made the decision to move the infrastructure to Shopify together, and with this transition, we moved the brand's e-commerce operation to a much stronger platform.
• Fresh Scarfs Success Story: With Fresh Scarfs, we handled performance advertising together with infrastructure improvements to make digital growth targets a reality. While strengthening the return of the existing audience to the brand with remarketing setups, we increased the quality of site traffic with SEO studies and increased the conversion rate of this traffic into sales. The results we achieved with Meta Advantage+ campaigns were shared as a success story by Meta x Connexease. Today, Fresh Scarfs is one of the leading brands in digital in its sector.
• He-Qa Success Story: We established a holistic consultancy and performance marketing model with the hijab clothing brand He-Qa that touches every stage of the e-commerce operation. The planning of seasonal campaigns, the budget distribution structured according to the periods, and the user experience improvements made on the site were carried out as parts of the same growth plan. This holistic approach was decisive in breaking sales records on He-Qa's website, and our collaboration continues with the brand's new season goals.
• Trabzonspor Success Story: One of the most critical issues in the digital operation of a well-established club with millions of fans is the sudden traffic congestion that occurs during match days, transfer windows and special launches. In the projects we carried out with Trabzonspor, we made technical directions to meet these densities and designed the campaign management according to these periods. By improving the user experience in the e-commerce process, we made the digital bond between the fans and the club stronger and more uninterrupted.
• Od Sportswear Success Story: With its fast-changing trends and seasonal transitions, sportswear is an industry that requires agile decision-making. For Od Sportswear, we designed a result-oriented digital marketing strategy suitable for this dynamic. By conducting multi-channel advertising management together with SEO studies, we strengthened both the brand's paid and organic traffic sources. Correct communication with the target audience was reflected as a positive momentum in sales in a short time.
• Lunova Success Story: Our goal with Lunova was to increase the brand's digital market share. For this goal, we created a holistic performance marketing plan specific to the brand; we restructured the advertising accounts in a way that the budget would be used most efficiently and implemented R&D studies to increase the conversion rate. This process, based on mutual trust, enabled Lunova to achieve its goals before the planned schedule.
• Packaging Lab Success Story: Packaging Lab is a packaging brand that appeals to B2B and B2C customers at the same time; this requires managing two different decision processes within a single digital strategy. To increase visibility in search engines, we developed an SEO strategy that handles corporate and individual searches separately, and expanded potential customer reach with performance ads. This approach, supported by data analysis, solidified the brand's digital position in a competitive industry.
• Naturiga Success Story: In the natural products and healthy nutrition category, consumer trust is at the center of the purchasing decision. That's why our priority for Naturiga was to convey the right message to the right audience. We increased brand awareness by conducting content and performance marketing processes in an integrated manner; we expanded Naturiga's loyal customer base with improvements to the user interface and targeted campaigns.
• Drug-Free Life Success Story: With Drug-Free Life, which aims to bring healthy living awareness to large masses, we based the basis of growth on organic channels. We achieved a strong acceleration in search engine traffic with keyword analysis and on-site optimizations. By supporting this organic growth with performance ads, we established a structure where the two channels feed each other and enabled the brand to exceed its turnover targets.
• Rimu Health Success Story: We managed a comprehensive performance marketing process for Rimu Health's growth targets both in Turkey and in the global market. On the cross-border e-commerce side, we analyzed target markets, set up country-based targeting, and increased the brand's international visibility. We achieved steady growth in conversion rates with data-driven optimizations. For detailed information Cross-border e-commerce consultancy You can check our page.
• Shule Bags Success Story: Standing out in the intense competition in the bag and accessory category requires communication that attracts attention but does not break away from the brand identity. With Shule Bags, we designed creative campaigns that combine social media dynamics with performance marketing and made site improvements that focus on user experience. This approach was reflected in a significant increase in the brand's basket average and total sales volume.
• Worldef Success Story: Our cooperation with Worldef, the meeting point of the e-commerce and cross-border e-commerce ecosystem, was built on the delivery of events and projects to the right audience. We created performance marketing setups suitable for the decision processes of the B2B target audience and continuously improved the campaign results with detailed analysis. These strategies strongly supported Worldef's leading position in the sector in digital.

Works That Also Find Response in the Sector

The work we produce with our brands was also reflected in industry awards. The Best Digital Marketing Campaign of the Year award at the ETZ E-Commerce Summit, the Best Low Budget Campaign in the SEO category at the Mena Search Awards, Meta x Connexease Advantage+ and Direct Message success stories, the Worldef Loyalty Award and the KÜAD plaque are some of them. ReportsUp! was selected as the Best Omnichannel Reporting Tool of the Year by Topkapı University in 2026.

Your Brand Could Be the Next Success Story

All the brands we work with On our brands page, the scope of services behind these stories on our business plans page You can review. To talk together about what is limiting your brand's growth and which opportunities have not yet been taken Contact Us.