Fairs and Events: We Are Everywhere Where the Industry Meets

E-commerce and digital marketing is a rapidly changing field; it is necessary to follow this change not from the screen, but where the pulse of the sector beats. As Turkey's brand-growing agency BusinessUp! We open stands at leading fairs and events in the fields of e-commerce, e-export, cosmetics and technology, take the stage and meet face-to-face with brands.

On this page, you can find highlights from the fairs and events we attended, our team's work in the field, and the collaborations arising from these meetings.

Why Do We Attach So Much Importance to Fairs?

Fairs are rare environments where a few minutes of face-to-face conversation with a brand's manager can turn into a months-long collaboration. At our booths, we directly listen to the issues that brands have the most difficulty with, and turn the questions we hear from our stakeholders in the sector into new solutions and services. At the same time, we keep the strategies we offer to our brands up to date by observing competitor approaches, new technologies and consumer trends on site.

Fairs are also an important learning area for our team. The fact that everyone, from our early career teammates to our leaders, meets industry stakeholders and gets to know the ecosystem closely is directly reflected in the quality of the service we offer to brands.

Our Featured Participations

• Worldef Istanbul: We have been taking part in Worldef Istanbul, one of the most comprehensive meetings of the e-commerce and e-export ecosystem, for years. We opened a stand as a Level-2 sponsor in 2024, and met with thousands of visitors and hundreds of brands in 2026.
• World Ecommerce Forum: We managed the digital marketing processes of the 10th World Ecommerce Forum as BusinessUp! ; We undertook performance marketing setups to ensure that the event reached the right audience.
• Beauty İstanbul: We broke new ground in the industry in 2025 at Beauty Istanbul, the meeting point of the cosmetics and personal care industry; In 2026, we met with hundreds of brands for three days in collaboration with Omnisend.
• KÜAD Cosmetics Congress: As a member of the Cosmetics and Personal Care Manufacturers Association, we took part as a media sponsor at the KÜAD Cosmetics Congress 2025 and were honored with a plaque for our contribution to the organization of the congress.
• Ankara Cross-Border E-Commerce Summit: At the summit, we made a presentation on Meta under the title of campaign management and marketing and shared our experience with cross-border e-commerce brands.

We Also Manage Digital Marketing of Fairs and Events

Our relationship with trade fairs is not limited to being an exhibitor. The success of a trade fair or event largely starts months before the fair day: selling stands, contacting exhibitors, collecting visitor registrations and increasing awareness of the event are the direct subject of digital marketing.

As BusinessUp! , we took part in the digital processes of fairs and events such as Worldef, IGEXX, KÜAD, SearchNStuff, Turkey Technology Meetings and Digital Exporters Platform. In these projects, we work in the following areas:

• Lead generation and booth sales: Advertising setups reaching potential participating companies and follow-up flows suitable for long decision processes.
• Visitor acquisition: Increasing visitor registrations with campaigns segmented by target audience.
• Event awareness: Visibility of the event in the right audience with social media, content and performance ads.
• Infrastructure and measurement: Setting up the event site, registration flows, and conversion tracking; reporting results with ReportsUp! .
• Post-fair communication: Remarketing and communication setups to carry the contact with visitors and exhibitors to the next event.

If you want to talk about the digital marketing of your fair or event Digital Marketing Agency You can review our services or directly You can contact us.

Let's Meet at the Next Fair

We announce the fairs and events in our calendar on our social media accounts and on this page. You can stop by our booth and talk about your brand's growth goals face-to-face and meet our team. If you want to meet without waiting for the fair, From our contact page You can choose a meeting time that suits you. If you are curious about our team's out-of-office meetings BusinessCamp page You can also take a look.