The rate of Yandex users in Turkey increased to 12%. If you see results from Yandex when you look at traffic sources for your brand, it means it is time for you to do Yandex SEO.
1- Yandex is one of the largest search engines after Google. It is a preferred search engine in countries such as Russia, Turkey, Kazakhstan, Azerbaijan and Georgia.
2- Use Yandex Webmaster Tools. Just like Google's Search Console, Yandex also has the "Yandex Webmaster Tools" tool that it offers to its users. Just like in Search Console, you can access metrics such as click rates, impression rates, see browsing statistics, mobile usage and analyze the status of your brand in Yandex browser.
3- Do Technical Seo. The areas that Yandex attaches most importance to in technical SEO are; header tag, title tag, meta keywords (even though Google no longer takes them into consideration, Yandex still attaches importance to meta keywords), url keywords. (If you want us to explain the technical SEO issue in detail later, you can write "Yes" in the comment)
4- Increase site speed and user experience, use yandex metric. Another issue, of course, is site speed and user experience, like Google. Yandex places great value on sites with high site speed and good user experience, and sees them as perhaps equivalent to the sum of all other influencing factors. You can use yandex metrica to make the user experience better.
4- Focus on the Header. Since users generally spend more time at the top of the site during their visits, publishing areas that may attract visitors' attention or react to them at the top of the site will be a move to increase the session duration and will positively affect your Yandex SEO.
5- Increase your domain authority. Factors such as domain age and domain expiration times are important for Yandex SEO. Because this will show how much history our brand has and how much we trust our brand and make long-term investments with the domain expiration period.
6- Create original content and use voluminous keywords. And of course, the most important thing is to produce content. Pages with accurate, high-quality and rich content have always been the apple of the eye of search engines. This situation is also valid in Yandex. Speaking of content, you can examine the keywords and their volumes used in the Yandex search engine through Yandex Wordstat, which Yandex offers us, and determine your road map in this direction.
