When we compare mail and push, which one do you think is more valuable? To answer this, it is brand specific for both channels; It is necessary to control the reach, opening and click rates, as well as regularly monitor the income generated by the relevant channel. But we think that e-mail remains an old technology, that it has become cumbersome in terms of touching the other party, like the notice you tie to the leg of a pigeon, and that it will disappear soon. We observe that the development of the push channel is increasing day by day, and that there are serious gains especially in accounts where segment, trigger and reminder pushes are installed.
