Sabancı University x BusinessUp! Digital Visibility in Higher Education
We have been working together with Sabancı University, one of Turkey's foundation universities, since June 2024. BusinessUp! As, we support the university's digital visibility with data-oriented performance marketing and SEO studies.
“Creating and Developing Together”: Sabancı University
Sabancı University is a foundation university that sets out with the philosophy of “Creating and developing together”. Providing education in different fields with undergraduate and graduate programs, the university offers an interdisciplinary learning environment to its students.
A Collaboration Since June 2024
BusinessUp! As Sabancı University, we are the performance marketing and SEO agency since June 2024. We carry out periodic planning based on data, from preference periods to program promotions and application processes.
What Strategy Do We Follow for Sabancı University?
- Budget Tracking with AuditAi: We ensure efficient use of the budget by regularly reviewing advertising accounts.
- ReportsUp! Performance Tracking with: We monitor application and form conversions and direct the budget to channels that give better results.
- SEO and Organic Visibility: We increase the visibility of the university in search engines with technical SEO and content studies in searches related to programs and departments.
- Ads for Prospective Students: Google We create advertisements for prospective students and their families on Ads and Meta Ads.
We Work to Reach the Right Candidates
We re-evaluate our work in each preference and application period so that interested prospective students can easily find Sabancı University's programs. We are progressing together with the university by carrying the data we have obtained into the planning of the next semester.
