The data you have turns into turnover?

As advertising costs increase, the growth of brands becomes dependent on directing existing customers to repurchase as much as gaining new customers. Not sending a reminder to the visitor who abandoned the cart, stopping communication with the customer after the first order, or sending the same campaign e-mail to everyone means that the data you have does not turn into turnover. is the scenario.

BusinessUp! As we integrate your Shopify store with email and marketing automation platforms, we make your customer and order data available for segmentation, automatic flows and personalized campaigns. Below you can review the integrations we install most frequently.

Marketing platforms we integrate with marketing platforms

Prominent platforms according to the channel you use and your sales model. You can jump to the relevant section by clicking on a row.

Shopify Klaviyo integration

Klaviyo is one of the email and SMS marketing platforms with the deepest integration with Shopify and is the most preferred tool for e-commerce brands on the repeat purchasing side. With Shopify Klaviyo integration, behavioral data such as order, product viewing, adding to cart are instantly transferred to Klaviyo and detailed customer segments are created with this data.

Automations such as cart abandonment, welcome after the first order, repurchase, product in stock notification and win-back flows generate regular turnover without sending a campaign. In addition to the flows in the installation, we also pay special attention to the permission (opt-in) structure in accordance with the IYS and KVKK requirements.

Shopify Mailchimp integration

Mailchimp is a platform frequently preferred by brands that are new to email marketing, with its ease of use and ready-made templates. With Shopify Mailchimp integration, customer and order data are transferred to Mailchimp, newsletter campaigns and basic automations are run on this data.

Cart abandonment reminders, product recommendations and simple segments based on purchase history are initial steps that yield quick results for small and medium-sized brands. Establishing the data structure so that it can be moved to more advanced platforms when the volume and need grows reduces the transition cost in the future.

Shopify Omnisend integration

Omnisend is an e-commerce focused marketing automation tool that combines email, SMS and web push notifications on a single platform. With Shopify Omnisend integration, multi-channel flows triggered by customer behavior can be established, and campaigns are managed from a single panel.

Thanks to ready-made e-commerce automations, cart abandonment, order confirmation and repurchase flows can be activated in a short time. It is a powerful alternative for brands that want to collect multiple channels in one tool and care about cost performance.

Shopify HubSpot integration

HubSpot is a platform that combines CRM, marketing, sales and customer service tools and stands out especially for brands that make B2B sales or work with a sales team. With Shopify HubSpot integration, customer, order and product data are transferred to HubSpot CRM, and each customer's purchase history is displayed under a single record.

For brands with wholesale sales, dealer management or quotation processes, the combination of Shopify orders with sales opportunities and customer communication allows the marketing and sales team to work with the same data. In this way, both the contribution of marketing campaigns to turnover and the performance of the sales team are measured more clearly.

Which marketing platform is right for you?

The right platform; It varies depending on your order volume, the maturity of your customer data, the channels you want to use and your sales model. While Klaviyo or Omnisend stand out for a B2C-oriented brand that wants to increase repeat purchasing, HubSpot may be a better choice for brands that work with a sales team and have B2B processes. email