Shopify Marketplace Integrations

Connect Your Shopify Store to Marketplaces, Manage All Channels from a Single Center

7 min read
2026 current
5 marketplace
SShopify · Channel control panel
SYNC ACTIVE
Trendyol
Stock ✓
Hepsiburada
Order ✓
N11
Price ✓
Amazon
Product ✓
Etsy
Stock ✓
Single product poolSingle stockSingle order flow
01 — MULTI-CHANNEL SALES

What changes when the number of channels increases? what changes?

Selling on marketplaces as well as your own website is one of the fastest ways for brands to increase their turnover. However, uploading products separately for each channel, manually updating stocks and tracking orders from different panels quickly becomes unmanageable. Lack of synchronization of stocks across channels causes problems ranging from canceled orders, decreased store score and marketplace sanctions.

You have 1 last product in hand. If sold in both channels?
🛍 Website
1
In Stock
🏬 Marketplace A
1
In Stock
🏬 Marketplace B
1
In stock
❌Order cancellation
⭐Shop rating decrease
⚠️Marketplace enforcement

* Representative scenario.

BusinessUp! As we integrate your Shopify store with Türkiye's and the world's leading marketplaces, we structure the product, stock, price and order flow based on Shopify. Below you can review the marketplace integrations we install most frequently.

02 — CHANNEL PANEL

The channels we integrate marketplaces

We connect to Shopify. You can jump to the relevant section by clicking on a card.

03 — TRENDYOL

Shopify Trendyol integration

TY · DomesticCategory matchingAttributeChannel-specific price

Trendyol, as one of the highest traffic marketplaces in Türkiye, is suitable for many brands. It is the largest sales channel after the website. With Shopify Trendyol integration, your products are transferred from Shopify to Trendyol, stock and price information is automatically updated, Trendyol orders are transferred to Shopify.

Correct matching of Trendyol's category and attribute structure with Shopify products is a critical step for the products to be listed and visible in searches. Profitability can also be kept under control by defining channel-specific price rules according to commission rates.

Shopify product
Women's Leather JacketProduct name
Clothing > OuterwearCollection
Color: BlackVariant
Size: MVariant
Material: LeatherMetafield
Trendyol equivalent
Product titleListing✓
CategoryTrendyol category tree✓
Color attributeAttribute✓
Size attributeAttribute✓
Material attributeAttribute✓
Channel commission rate %18
Price on the site2.000 ₺
Commission share
Channel specific price

* Representative matching and price rule example; rates and rules vary depending on your category.

04 — HEPSİBURADA

Shopify Hepsiburada integration

HB · DomesticOrder transferERPInvoiceCargo

Hepsiburada is one of the indispensable channels of companies that want to expand their brands in Türkiye, with its wide customer base and strong category structure. With Shopify Hepsiburada integration, product listing, stock and price synchronization and order transfer are managed through Shopify.

HEPSİBURADA ORDER#HB-7742
ProductWomen's Leather Jacket · M
KanalHepsiburada
Transferred fromShopify
ERP INVOICE SHIPPING
🏢Transferred to ERP
🧾Invoice issued
🚚Cargo record opened

* It is a representative order flow.

The transfer of Hepsiburada orders to Shopify ensures that these orders are automatically included in ERP, invoice and shipping processes. For brands working with Hepsijet, the logistics side can also be designed in the same flow.

05 — N11

Shopify N11 integration

N11 · DomesticBulk product loadingCommon stock pool

N11 is one of the marketplaces that has been operating in Türkiye for a long time and has a wide range of products in different categories. With Shopify N11 integration, you can bulk upload your products to N11, automate stock and price updates, and track orders from a single panel.

For brands selling in more than one marketplace, connecting N11 to the same stock pool eliminates the risk of cross-channel overselling. Thus, adding a new channel expands sales potential without increasing operational burden.

Common stock pool
24
🛍 WebsiteIn Stock
🏬 TrendyolIn Stock
🏬 HepsiburadaIn Stock
🏬 N11In Stock
Each sale falls from the same pool; all channels see the same stock.

* Representative stock pool.

06 — AMAZON

Shopify Amazon integration

AMZ · GlobalDomestic and globalGTINCategory approval

Amazon is the world's largest marketplace offering sales opportunities both domestically through Amazon.com.tr and globally through the US and European markets. With Shopify Amazon integration, your products are matched with Amazon listings, stocks are synced, and Amazon orders are managed in Shopify.

GTIN · 869 0000 00421
🏷Barcode (GTIN) requirementUnique barcode for each variantStrict rule
📋Product listing rulesTitle, image and content standardsStrict rule
🗂Category approval processSome categories require approvalApproval required
🌍Target market selectionAmazon.com.tr · USA · EuropePlanning

* Representative listing control.

Amazon's product listing rules, barcode (GTIN) requirements, and category approval processes are stricter than other marketplaces. That's why we plan the integration together with the listing structure and target market strategy.

07 — ETSY

Shopify Etsy integration

ETSY · GlobalHandmade & designExportLabel & variation

Etsy is a global company focused on handmade, designer, vintage and personalized products. It is a marketplace and a strong export channel for Turkish brands, especially in the jewelry, accessories, home decoration and textile categories. With Shopify Etsy integration, your products are transferred to Etsy, stock and orders work synchronously with Shopify.

Handmade Leather Jacket · Customizable
Color: BlackSize: S / M / LName engraving
Increase search visibility by clicking on tags.
🧾Etsy order goes to Shopify
📦Ship created with ShipEntegra
🔎Tracking information is tracked end-to-end

* It is a representative listing and visibility indicator.

To be successful on Etsy, product titles, tags and variation structure must be constructed in accordance with the search logic of the platform. When designed together with logistics solutions such as ShipEntegra for international shipments, the order, shipment and tracking process is automated from end to end.

08 — CORRECT FICTION

Why is correct setup important in multi-channel sales?

The main issue in marketplace integrations is not to transfer the products to the channels, but to ensure that all channels have the same stock, price and order. to ensure that it works with data. Incorrectly installed integrations can lead to canceled orders, incorrect prices and decreased store performance score.

Are the channels working with the same data?
Channel Stock Price Order flow

* Representative comparison.

BusinessUp! analyzes your current Shopify structure and the channels you sell on, installs, tests and goes live your marketplace integrations in harmony with your ERP, shipping and invoice processes.

SINGLE CENTER

SUCCESS STORIES

We grew up together, We succeeded together.

Create a Meeting

Do you want to grow your brand? Let's meet right away. 

Choose the time that suits you.

  • What should you do to grow in digital?
  • What are the untapped opportunities?
  • Let's answer questions such as what we can achieve together. 
Tuba Maker

Tuba Maker

Corporate Operation Specialist

Müsait