While some brands allocate serious budgets to Google Ads, some brands prefer Meta Ads. So how should this channel separation be done? According to which variables should the budgets for Google or Meta Ads be determined?🤔 Sector, service, product, brand, etc. Depending on the metrics, the budgets that should be allocated to these channels vary. For example; If you are in the service sector and have a structure that meets instant needs, you should focus entirely on Google. Just like a locksmith. If you are in a multi-brand structure, it will be beneficial to use Google and Meta Ads channels equally. If you are an original fashion brand, it will be more beneficial to focus on Meta Ads.👌