Piero Ferrari was asked in an interview, "Why aren't Ferrari's advertisements on television?" The answer is; "Because our customers don't waste time watching television." Do you know why luxury sports cars are preferred? Since they can go faster, it is to buy time

Do you know why luxury sports cars are preferred?🤔 Even though they look stylish and powerful, the common reason for those who buy them is; Because they can go faster, so they can buy time😲 The important thing for us here is; This is the great answer of Pierro Ferrari, son of Enzo Ferrari and vice president of the brand, showing that his brand has segmented its target audience very well. We always see that first the brand owner, then the managers and performance marketing agencies have problems in knowing the brand's target audience and try to stick to the path they know best🤷♀️ For example, it is not difficult to guess that a fashion brand with good creative saturation, Instagram reels channel, always brings better conversions than the ads it publishes in Google search (non-brand search ads), but brand managers or digital agencies constantly optimize only in Meta and save time. Rather than lose, we won't find it strange when we set up Google search once and see that they spend more money than the reals of meta🤦♂️ However, isn't it a situation that is very damaging to the brand? So be yourself, work with agencies that can understand your brand well, monitor and criticize your brand well.🙋♂️