Budget in Google Ads We manage according to the goal.

We build your Google Search, Shopping, YouTube and Performance Max campaigns on a single measurement infrastructure and manage them according to the turnover and COS target we set together. You can also clearly see which search and which product brings turnover.

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There are intention, bid and measurement decisions behind the advertisement that appears. We manage those decisions.

Brands that trust us:

Without accurate measurement The budget cannot be managed correctly.

Google Ads allows you to appear in front of the user who is searching for your product or service at the exact moment of need. When the account is not set up correctly, the budget goes to irrelevant searches, click costs increase, and conversion reports do not reflect actual sales.

Our Google Ads consultancy That's why it starts with measurement. We consider account structure, keywords, product feed and conversion tracking together, and we build campaigns according to the turnover and COS target we set together.

Each campaign type It has a separate task.

We do not build the campaign structure based on a single type. We clarify the role of each campaign type according to the brand's goal, product structure and budget, and establish an account architecture that feeds each other.

  • Search Network

    We reach the user who is looking for your product and service with the right keyword and ad text. With negative word management, we limit the budget from going to irrelevant searches.

    Ne zaman?If there is a search request for a product or service, we use it.

  • Performance Max

    We're consolidating Search, Shopping, YouTube, Display, Gmail, Discover, and Maps inventory into a single campaign. We're driving Google's AI with the right audience signals and asset groups.

    Ne zaman?We use it in accounts that have established conversion data and want to scale.

  • Google Shopping

    We organize your Merchant Center account and product feed, and optimize product titles and categories based on users' search language. We allocate budget based on product-by-product performance and availability.

    Ne zaman?We use it in e-commerce brands that have a product catalog at the center of sales.

  • YouTube

    We plan video campaigns that introduce your brand to the audience and bring them closer to purchase. We manage creative, targeting, and frequency together.

    Ne zaman?We use it to create awareness or announce a new product.

  • Demand Gen

    With image-heavy ads on YouTube Shorts, Discover, and Gmail, we're reaching people who may be interested in searching yet.

    Ne zaman?We use it to create demand and gain new users.

  • Display and Remarketing

    We reach users who visit your website, add products to their cart, or have previously purchased them with segmented messages.

    Ne zaman?We use it to win back the undecided user and increase repeat purchases.

Before you scale a budget We verify the measurement.

Before increasing the budget, we establish the infrastructure that clearly shows where the expenditure is going. Afterwards, we constantly carry out testing and optimization studies.

  1. 01

    Account audit

    We look at the current account structure, search terms, bid strategies, areas of inefficient spend, and conversion setup. We report on quick wins and areas of priority improvement.

  2. 02

    Metering infrastructure

    We set up GA4, Google Tag Manager, enhanced conversions, and Consent Mode v2. Thus, we match the data optimized by the ad with the brand's actual sales data.

  3. 03

    Campaign architecture

    We build Search, Shopping, Performance Max and YouTube campaigns according to target and budget, and prepare keywords, audiences and ad texts.

  4. 04

    Optimization and reporting

    We constantly run bid, keyword, creative and audience tests and shift the budget to efficient campaigns. You watch the results on a single screen with your other channels on ReportsUp! .

With the tools we have developed We are making clearer decisions.

We do not only manage ads from the platform panel. With the tools we have developed, we combine data, improve the product feed and see how much budget should be allocated to which product.

ReportsUp!

It combines Google Ads, Meta, GA4, and marketplace data on a single screen. You'll see performance without waiting for a report.

Review sku.ad

It allows you to make advertising and growth decisions on a product basis. It shows which product advertising brings profit and which uses the budget inefficiently.

Review LetsFeed

Optimizes the product feed. Strengthens the catalog data that forms the basis of Shopping and Performance Max campaigns.

Review Audit Ai

It is an artificial intelligence tool that audits ad accounts in seconds. We can review your account together in the first meeting.

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Together we grow brands.

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SUCCESS STORIES

We grew up together, We succeeded together.

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Google Ads’i We manage it within the growth plan.

Google Ads management goes hand in hand with other advertising channels, budget planning, and reporting in our Marketing business plan. Thus, each channel serves the same goal.

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  • Google Ad Management

    We set up and continuously optimize Search, Shopping, YouTube and Performance Max campaigns.

  • Meta (Facebook, Instagram) Ads Management

    We manage campaigns that grow the demand on Google on social channels and are compatible with Google campaigns.

  • TikTok Ads Management

    We manage campaigns that reach young, discovery-oriented audiences with short-form video formats.

  • Brand Awareness

    We plan awareness ads suitable for brand size.

  • Advertising Budget Planning

    We plan the budget on a monthly basis according to the season and COS target and distribute it among the channels.

  • Dynamic Reporting Support

    We offer detailed analysis and reporting based on up-to-date data.

Frequently Asked questions.

Do you have a question specific to your account? Let's look at it together in a 30-minute conversation.

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What is Google Ads consultancy?

Google Ads consultancy allows you to work with a team of experts at every stage of your advertising campaigns, from setup to management, optimization and reporting. Keyword selection, budget and bid settings, targeting, ad texts, and conversion tracking are all part of this process.

What steps does Google Ads management consist of?

The process starts with an account audit and continues with the establishment of the measurement infrastructure (GA4, Google Tag Manager, enhanced conversions). We then create the campaign architecture, launch ads, and continuously optimize them with bidding, keyword, creative, and audience testing.

How are Google Ads consulting fees determined?

We determine the fee model according to the scope of the service, the scale of the brand and the number of channels managed. The model can be established based on website turnover or advertising expenditure segments. We clarify the structure suitable for your brand together in the first meeting.

What metrics are you tracking?

Our main metric in budget management is COS. We also monitor the following metrics together according to your goal:

  • BODY: The ratio of total ad spend to turnover.
  • CPC (Cost Per Click): Cost paid per click.
  • CPM (cost per thousand): Cost paid per thousand impressions.
  • CPL (Cost Per Lead): The cost of obtaining a lead.
  • CPA (Cost Per Acquisition): Spend per conversion.
  • ROAS: The ratio of advertising turnover to advertising spend.
What is the difference between Google Ads and SEO?

Google Ads allows you to appear quickly in search results by paying; SEO generates organic traffic in the longer term. The two are complementary, not alternative: search term data from the ad feeds SEO content, and strong organic visibility offsets advertising costs.

What is a Google Partner agency?

Google Partner agencies are agencies that meet the performance, spend, and certification criteria set by Google. These agencies have the knowledge, experience, and tools necessary to effectively manage Google Ads campaigns.

What should I consider when choosing a Google Ads agency?

Experience, transparency and communication are the most important criteria. We recommend that you look at the results the agency has achieved with similar brands, how often and in what detail it reports, how it establishes its measurement infrastructure and how much it shares its strategy with you.

OUR TEAM

With our expert team structure, we manage the growth processes of brands end-to-end.

Leader Turker

Leader Turker

Growth Advisor & Founder

Esra Namazcı

Esra Namazcı

Growth Manager

Batuhan Bekir

Batuhan Bekir

Lead Full-Stack Developer

Merve Seventh

Merve Seventh

Business Development Manager

Merve Akınlı

Merve Akınlı

Head of Marketing

Rain Toksarı

Rain Toksarı

Lead Brand Strategist

Umut Koçar

Umut Koçar

Head of Shopify and Developer

+30

Team Member

And we continue to grow.

Tuba Maker

Tuba Maker

Corporate Operation Specialist

Serhat Sayat

Serhat Sayat

Sr. Full Stack Developer

Ali Berkcan Avalanche

Ali Berkcan Avalanche

Marketplace Operation Specialist

Seda Özgüneş

Seda Özgüneş

Sr. Graphic Designer

Batuhan Gözüpek

Batuhan Gözüpek

SEO Specialist

Advisor Ai

Advisor Ai

Artificial Intelligence that can answer all the questions of the brand

Audit Ai

Audit Ai

AI That Audits Ads in Seconds

Create a Meeting

Do you want to grow your brand? Let's meet right away.

Choose the time that suits you.

  • What should you do to grow in digital?
  • What are the untapped opportunities?
  • Let's answer questions such as what we can achieve together.
Tuba Maker

Tuba Maker

Corporate Operation Specialist

Müsait

BusinessUp! with Google Ads Consultancy and Advertising Management

Google Ads is one of the most powerful advertising platforms that allows brands to reach users searching for their products or services at the exact moment of need. However, as the types of campaigns, automated bidding strategies, and AI-powered formats offered by the platform increase, efficient use of advertising budgets requires more expertise.

Turkey's Brand Growth Agency BusinessUp! We consider Google Ads not as a standalone advertising channel, but as a measurable investment at the center of the brand's growth plan. Within the scope of Google Ads consultancy, we manage the entire process end-to-end, from account audit to measurement infrastructure, from campaign setup to continuous optimization.

What is Google Ads consultancy?

In Google Ads consultancy, we are with you at every stage of your campaigns, from setup to management, from optimization to reporting. We design and implement the strategy to achieve the goals we set together, and improve campaign performance through continuous testing and analysis.

Benefits of Google Ads consulting

  • Budget efficiency: With negative keywords, the right match types, and bid strategies, we limit budget to irrelevant clicks.
  • Accurate measurement: With enhanced conversions and GA4 integration, we match the ad-optimized data with the brand's actual results.
  • Advanced targeting: We deliver the message to the right user with audience signals, remarketing lists, and first-party user data.
  • Speed: Professional Google ad management reduces trial and error time and allows you to achieve marketing goals faster.

BusinessUp! with Google Ads management

BusinessUp! The point that distinguishes BusinessUp! from a classical Google advertising agency is that it handles advertising management together with data and technology with its software company infrastructure. Campaign performance ReportsUp! and watch the product feed on a single screen with other channels. LetsFeed It strengthens budget decisions on a product basis sku.ad We buy it with. We manage the strategy we have designed specifically for each brand with our industry dominance, marketing architect and growth perspective.

Why should I get Google Ads consultancy?

The biggest advantage of Google Ads is that you can reach your target audience directly when the purchase intent is highest. Your ads are shown in searches with relevant keywords; this directs your potential users directly to the point of purchase. As BusinessUp! , we build local and international campaign strategies in more than 10 countries as well as Turkey.

What to look for when choosing a Google Ads agency

The most important factors to consider when choosing a Google Ads agency are experience, transparency, and communication. The agency's success in past campaigns and the methods used to manage these campaigns should be decisive in your choice. Regular reporting and open communication allow you to track your work transparently.

Other parts of growing with Google Ads

Google Ads campaigns reach their potential when they work with the right infrastructure and complementary channels. That's why we're able to run our Google Ads projects in conjunction with our other areas of expertise: SEO agency organic visibility with our service, Digital Marketing Meta and TikTok ads with our service, Shopify agency conversion-oriented e-commerce infrastructure with our service.

Let's grow your brand together with Google Ads

If you want to start Google Ads for the first time, get more out of your current account, or change your agency, let's evaluate your needs together. In agency changes, we proceed in a controlled manner by optimizing the existing structure. To talk about the scope and roadmap suitable for your brand Schedule a call or Contact Us.