JANUARY
Since January is the first month of the year renewal, new beginnings and establishing order themes come to the fore. At the same time, due to cold weather conditions, winter products, home comfort and functional products It attracts more attention.
Featured Campaign Periods in January:
- January 1–5 | New Year CampaignsIn the first days of the new year, users shop with motivation, goal setting and a feeling of "new page". The language of communication in this period is: New beginnings should be based on self-investment, order, planning and renewal.
- January 6–19 | Winter Sale (End of Season Sale)During this period when the winter season continues, price sensitivity increases. Users: Shop with a focus on discounts, end-of-season deals, and products that can be used for a long time. This phase requires a sales-oriented communication language that offers clear benefits.
- January 20–31 | Semester PeriodWith the semester break: The time spent at home increases, family shopping increases, comfort and practical products come to the fore. During this period, a warmer and more comfortable communication that appeals to both parents and young people should be preferred.
Product and Content Focuses (Suitable for January)
New Year & Planning Oriented Products
- Agendas, notebooks, planners
- Motivational products
- Accessories for target tracking
Winter & Comfort Products
- Hoodie, sweatshirt, triko ürünler
- Home wear and comfortable combinations
- Blankets, home textiles, cozy products
Decoration & Home Products
- Posters
- Pillows
- Decorative items that add warmth to the space
Easy Upsell Products
- Sticker sets
- Small accessories such as berets and hats
January Special Days Bonus
- January 16 – World Hygiene Day
- January 21 – World Hug Day
January Hashtag Suggestions
- #YeniYılaTazeBaşlangıç
- #Ocakİndirimi
- #KışAlışverişi
- #YeniYılYeniRutin
- #WinterSale
FEBRUARY
February, Valentine's Day, World Cancer Day and Winterincreasing towards the end of the Discount Deals draws attention with. Also, Valentine's Day gift-oriented campaigns such as, with special offers can be supported.
Featured Campaign Periods in February:
- February 1–13 | Valentine's Day PeriodIn February, with the approach of Valentine's Day, gift-oriented campaigns come to the fore. Valentine's gift options, romantic gifts, and self-investment-themed purchases are made. Emotion and romance should be at the forefront during this period.
- February 4–9 | World Cancer Day and Health Awareness PeriodAround World Cancer Day, awareness campaigns can be created for health and wellness-focused products. Health and care products, content that supports the fight against cancer, and promotions with the theme "Take care of your health" can be designed.
Product and Content Focuses (Suitable for February)
Valentine's Day Gifts
- Jewelry and accessories
- Romantic gift boxes
- Stylish handbags, wallets
Health and Care Products
- Skin care, body care products
- Organic cosmetics
- Health-focused gifts
Winter Collection Discounts
- In winter season products Latest Discount Deals
- Cold weather clothing products: Coats, coats, berets, gloves
February Special Days BONUS
- February 1-19 – Baby Categories Campaigns
February Hashtag Suggestions
- #SevgililerGünü
- #Şubatİndirimi
- #KışınKeyfiniÇıkar
- #SevgiVeSağlık
MARCH
March, Ramadan Feast, Women's Day In addition to special days such as the herald of spring, Spring collections and Discount Deals draws attention with. At the same time Green Crescent Week and Science and Technology Week Awareness days such as can also be included in campaign strategies.
Featured Campaign Periods in March:
- March 1–7 | Green Crescent Week and Science and Technology WeekDuring this period, awareness-raising campaigns can be highlighted with health and technology-oriented content. Health and technology products, awareness content about scientific discoveries
- March 8 | International Women's DayOn International Women's Day, special gifts and care products for women and campaigns with the theme of valuing women can be made. Gift options for women, content that honors women
- March 19–22 | Ramadan Feast PeriodGift products and holiday discounts are highly preferred before Eid al-Fitr. Special gifts for the holiday, products for holiday meals and home decoration, discounted holiday collections
Product and Content Focuses (Suitable for March)
Women's Day Gifts
- Jewelry, accessories
- Personal care products for women who take care of their own care
- Stylish bags and shawls
Spring Collection
- Spring clothing collections
- Light coats, coats
- Shawls, dresses
Eid al-Fitr Souvenirs
- Special gift boxes for the holiday
- Home décor products
- Various kitchen products and accessories
March Special Days BONUS
- March 8-14 – Science and Technology Week
- March 14 – Medicine Day
- March 15 – World Consumers Day
- 17 Mart – St. Patrick’s Day
- March 18 – Çanakkale Victory and Martyrs' Day
March Hashtag Suggestions
- #KadınlarGünü
- #Baharİndirimi
- #RamazanBayramı
- #KadınlaraDeğerVer
- #BaharGiyim
APRIL
April, World Autism Awareness Day, World Health Day with awareness-oriented days such as and New season after Valentine's Day It attracts attention with its products.
Featured Campaign Periods in April:
- April 1–7 | World Autism Awareness DayDuring this period, product promotions can be made with content for autism awareness. Products that can be useful for individuals with autism, awareness-raising content.
- April 7 | World Health DayHealth-focused campaigns can capitalize on the growing interest in personal care and wellness products. Skincare, organic, and wellness-themed content
- April 23 | National Sovereignty and Children's DayGifts for children, family-oriented content and campaigns can be highlighted. Children's clothing, play and educational products for children
Product and Content Focuses (Suitable for April)
Health and Nature Themed Products
- Natural care products, vitamins
- Skin and body care sets
- Organic food and beverages
Gifts for Kids
- Children's clothes and toys
- Family-oriented promotions
- Education and gaming products
Spring Collection
- Light coats, coats
- Spring dresses and jackets
- Spring accessories (shawls, bags)
April Special Days BONUS
- April 1 – 7 – Cancer Fight Week
- April 4 – World Stray Animals Day
- April 9–12 – Easter Holiday
- April 19–25 – Book Day and Libraries Week
April Hashtag Suggestions
- #OtizmFarkındalık
- #SağlıkVeBakım
- #ÇocukBayramı
- #YeniSezonBaşlangıcı
- #Baharİndirimi
MAYIS
May, Mother's Day and Nurses' Day It draws attention with important days such as. Completion of spring and the approach of summer New season collections, holiday preparations and summer wear-oriented campaigns come to the fore. In this month, the focus can be on gifts and summer products for mothers.
Featured Campaign Periods in May:
- May 1–12 | Mother's Day PeriodMother's Day is one of the most important periods for gift-oriented campaigns.
Special gifts for mothers (jewelry, bags, perfumes), Women's care and wellness products - May 12 | Nurses' DayThank you-themed gift campaigns can be organized for healthcare professionals.
Special thank you gifts for nurses, Promotions for the health sector - May 15–30 | Summer Preparations and Holiday Period BeginsCampaigns can be made for summer season products and holiday preparations.
Summer clothing collections, Holiday needed items (beach bags, sunglasses, swimwear)
Product and Content Focuses (Suitable for May)
Mother's Day Gifts
- Jewelry, stylish handbags
- Women's care products and wellness sets
- Gifts for self-care moms
Summer Collection and Holiday Products
- Collections of shorts, t-shirts, dresses, swimsuits
- Holiday bags, sunglasses, beach products
- Comfortable summer shoes, sandals
Health and Care Products
- Skin care sets
- Organic and wellness products
- Vitamins and supplements
May Special Days BONUS
- May 1 – Workers' and Laborers' Day
- May 9 – World Celiac Awareness Day
- May 13 – Turkish Language Day
- May 14 – World Farmers' Day
- May 15–30 – Summer Preparations and Holiday Period
- May 19 – Commemoration of Atatürk, Youth and Sports Day
May Hashtag Suggestions
- #AnnelerGünü
- #YazHazırlıkları
- #TatilHazırlığı
- #BaharVeYazModası
JUNE
June, Start of the summer season, Approaching the holidays and School closures draws attention with. At the same time World Environment Day and Father's Day There are important special days such as. In June, Summer clothing, Holiday preparations, Summer Holiday Products and Father's Day gifts campaigns can be organized on it.
Featured Campaign Periods in June:
- June 1–11 | Summer Season PreparationsSummer vacation is a period of preparation for hot weather conditions and outdoor activities.
Campaigns: Summer collections: Dresses, t-shirts, shorts Beach and holiday products: Beach bags, sunglasses, swimwear - June 12–16 | Father's Day PeriodSpecial gifts and care products for men can be highlighted for Father's Day.
Campaigns: Gift options for fathers: Wallets, perfumes, watches Men's grooming products: Shaving kits, perfume sets - June 21 | World Environment DayWorld Environment Day is a suitable opportunity for campaigns for environmentally friendly and sustainable products.
Campaigns: Eco-friendly, organic products
Sustainable clothing collections - June 22–30 | Summer CommunicationWith the start of the summer season, campaigns focused on summer clothing and holiday products can be made.
Campaigns: Holiday collections
Sunscreen, beach products, sportswear collections
Product and Content Focuses (Suitable for June)
Father's Day Gifts
- Men's jewelry, watches, wallets
- Men's grooming sets
- Perfumes, shaving kits
Summer Collection
- Shorts, t-shirts, dresses
- Summer shoes, sandals
- Beach bags, sunglasses, hats
Sustainable and Eco-Friendly Products
- Organic clothing collections
- Zero waste products
- Eco-friendly lifestyle products
June Special Days BONUS
- June 21 – Longest Day
- June 30 – Social Media Day
June Hashtag Suggestions
- #BabalarGünü
- #YazModası
- #ÇevreDostu
- #SürdürülebilirModa
JULY
July, Hot summer days, Summer Holidays, and Hot Summer Communications draws attention with. During this period, summer products, beach collections and Summer vacation needs is at the forefront. Also, World Friendship Day and Harvest Festival Special days such as these are also included in this month.
Featured Campaign Periods in July:
- 01–15 July | Hot Summer Communications (Summer Sale)By the middle of summer, summer products and holiday preparations come to the fore.
Campaigns: Summer clothing collections
Beach products: Bags, swimwear, sunglasses
Summer vacation preparations - July 17 | World Friendship DayIt is an ideal day for gift-giving and friendship-themed campaigns among friends.
Campaigns: Gifts for friends: Jewelry, accessories
Personalized gift options - July 26 | Harvest FestivalCampaigns can be made for Harvest Festival, traditional and cultural souvenirs.
Campaigns: Holiday collections
Traditional souvenirs
Product and Content Focuses (Suitable for July)
Summer Holiday Products
- Holiday bags, beach products
- Swimwear, bikini, pareo collections
- Summer accessories: Hats, sunglasses, slippers
Friendship Gifts
- Jewelry, personalized gifts
- Stylish accessories
- Friendship-themed gifts
July Special Days BONUS
- July 17 – World Emoji Day
July Hashtag Suggestions
- #ArkadaşlıkGünü
- #YazTatilHazırlığı
- #HasatBayramı
- #YazModası
- #SıcakYazİletişimleri
AUGUST
August, Last semester of summer, Victory Day and Last Deals of Summer Season Discounts stands out with. Also, End of Season Communications and End of Summer Campaigns It becomes very popular during this period. At the same time Hot Summer Communications It continues.
Featured Campaign Periods in August:
- August 1–15 | Hot Summer Communications (Summer Sale)Campaigns can be made that highlight the last opportunities of the summer.
Campaigns: Summer clothing collections
Beach products: Bags, swimwear, sunglasses - August 16–30 | End of Season CommunicationsTowards the end of summer, end-of-season sales and campaigns for new collections may be launched.
Campaigns: End of season discounts
Summer collections - August 30 | Victory DayVictory Day-themed campaigns are especially useful for holiday collections.
Campaigns: Holiday collections
Themed products special for Turkey
Product and Content Focuses (Suitable for August)
End of Season Discounts
- Summer clothing and accessories
- Summer season shoes
- End-of-season deals
Victory Day Collections
- Festive collections
- Special souvenirs for Turkey
August Hashtag Suggestions
- #ZaferBayramı
- #YazSonuİndirimleri
- #SıcakYazİletişimleri
- #SonYazİndirimi
SEPTEMBER
September, Late summer and winter preparation period, School openings and New Season Collections draws attention with. Also, World Peace Day and World Heart Day Awareness-oriented days such as are also included in September. September, Back to School (back to school) campaigns and Preparations for the new season It is an ideal time for.
Featured Campaign Periods in September:
- September 1–30 | Back to SchoolThe back-to-school period, especially Souvenirs for children and teenagers and School needs campaigns can be made on it.
Campaigns: School bags, stationery
Children's clothes, T-shirts, trousers
Special products for students (notebooks, pens) - September 1–30 | New Season CollectionsIt is a period when new season clothes and clothing products will come to the fore.
Campaigns: Autumn collections: Sweaters, coats, boots
Preschool shopping opportunities - September 21 | World Peace DayIt is a suitable day for peace-themed campaigns and social awareness content.
Campaigns: Peace and tranquility themed products
Solidarity and aid projects - September 29 | World Heart DayHealth-oriented products and awareness campaigns for heart health can be made.
Campaigns: Health products, Promotions for heart health
Product and Content Focuses (Suitable for September)
Back to School Products
- School bags, notebooks, pens
- Children's clothes
- Special gifts for students
New Season Collections
- Autumn collections (sweaters, coats, boots)
- New season colors and styles
Health and Awareness Products
- Heart-health-focused products
- Health-themed content
September Hashtag Suggestions
- #OkulaDönüş
- #YeniSezonModası
- #DünyaBarışGünü
- #SağlıkVeFarkındalık
- #Sonbaharİndirimi
OCTOBER
October, Halloween (Halloween), World Food Day and Republic Day It stands out with important days such as. In this month, Winter preparations, Health and Food Products Campaigns related to the Prophet intensify. In addition, End of season discounts also has an important place.
Featured Campaign Periods in October:
- October 1–15 | Halloween PreparationsHalloween campaigns offer opportunities for costumes, decorations, and sweets.
Campaigns: Halloween costumes, decoration items
Halloween-themed souvenirs - October 16–23 | World Food DayCampaigns can be made on healthy nutrition and organic food products.
Campaigns: Organic food products
Healthy snacks, drinks - October 29 | Republic DayRepublic Day-themed campaigns can be made with souvenirs and clothing products specific to Turkey.
Campaigns: Special designs for Turkey
Republic Day themed souvenirs
Product and Content Focuses (Suitable for October)
Halloween Products
- Halloween costumes
- Decoration and accessories
Special themed flavors and products
Healthy Food and Snacks
- Organic food products
- Healthy snacks, drinks
Republic Day Souvenirs
- Special designs and souvenirs for Turkey
- Republic Day collections
Special Days in October BONUS
- October 1 – World Vegetarian Day
- October 6 – World Smile Day
- October 11 – International Day of the Girl Child
October Hashtag Suggestions
- #Halloween
- #CumhuriyetBayramı
- #SağlıklıGıda
- #Sonbaharİndirimleri
KASIM
November, Black Friday and Teachers' Day It is a month full of important opportunities such as, autumn/winter seasonIt covers the periods of major discounts for the Christmas shopping and Black Friday preparations It occupies a large place in November.
Featured Campaign Periods in November:
- November 1–10 | Before Black FridayPreparations for the Black Friday period offer opportunities for discounted products and campaigns in advance.
Campaigns: Early sale products
Preparations for Black Friday - November 11 | Teachers' DayGifts for teachers and education-oriented content can be highlighted during this period.
Campaigns: Special gifts for teachers
Education-related products - November 23–27 | Black FridayBlack Friday, the biggest discount period of November, offers great deals.
Campaigns: Big discounts
End of season discounts
Product and Content Focuses (Suitable for November)
Black Friday Discounts
- Heavily discounted items
- End-of-season deals
Teachers' Day Gifts
- Educational gifts
- Personalized gifts for teachers
November Special Days BONUS
- November 1 – World Vegan Day
- November 10 – Anniversary of Atatürk's Death
- November 14 – World Diabetes Day
- November 26 – World Olive Tree Day
November Hashtag Suggestions
- #BlackFridayİndirimleri
- #ÖğretmenlerGünü
- #KasımFırsatları
- #YılSonuHazırlığı
DECEMBER
December, Christmas period, New Year's preparations and New Year's Eve Discounts draws attention with. Also, Year-end campaigns and Winter collections It is at the forefront in this month.
Featured Campaign Periods in December:
- December 1–24 | New Year's Preparations and Gift ExchangeChristmas gifts, decoration products and Christmas-oriented campaigns.
Campaigns: Christmas gifts
Christmas decoration products - December 25–31 | New Year's Eve DiscountsYear-end discounts and deals for the new year can be highlighted.
Campaigns: New Year's Eve discounts
End-of-season deals
Product and Content Focuses (Suitable for December)
Christmas Gifts
- Gift sets, jewelry, accessories
- Products for self-care
New Year's Decoration Products
- Christmas tree decorations
- Christmas themed home décor
December Special Days BONUS
December 1 – Cyber Monday
December 14 – Free Shipping Day
December Hashtag Suggestions
- #YılbaşıHazırlığı
- #Yılbaşıİndirimleri
- #Noel
- #YeniYılYeniFırsatlar
