Works with real shopping data
Criteo's AI learns from more than $1 trillion in annual purchase data. The ad is shown based on the likelihood of a purchase, not the likelihood of a click.
Back to all partners
Criteo ile wherever there are shoppers.
With Criteo, which works with the data of 2 billion shoppers, we compare brands with the right product on thousands of sites beyond Meta and Google, at the closest time to purchase.
BusinessUp!
Strategy that plans to grow, data that knows the shopper.
Criteo is a global commerce media platform used by more than 17,000 brands, combining shopping data and artificial intelligence.
A customer's purchase decision is often not made on a single channel. They look at the product, add it to the cart, scroll through the news site, switch to another app. Criteo re-compares the shopper to the product they are interested in at each step of this journey. As BusinessUp! sets up its advertising strategy and channel distribution, Criteo takes that strategy to a vast network of reach beyond search and social media.
Cause Criteo?
When the entire advertising budget is spent on the same two platforms, costs go up and reach shrinks. That's why we're adding Criteo to our brands' channel mix.
Reach beyond search and social media
With its vast network of news sites, apps, and retail platforms, the brand reaches shoppers in time outside of Meta and Google.
Personalized ads on a product basis
Dynamic ad formats show each user the products they have viewed or may be interested in, with up-to-date prices and availability.
Working with Criteo benefits to your brand.
Brands use Criteo as a complementary channel to their Meta and Google campaigns. Thus, the budget is not dependent on a single platform, and growth progresses more evenly.
1. The customer who stays in the cart comes back
Users who visit the site and leave without purchasing are re-introduced to the products they are interested in. Sales that were about to be lost are reactivated.
2. Outreach to new customers
Criteo's shopping data helps find new audiences that are similar to the brand's existing customers and ready to buy.
3. Platform dependency is reduced
During periods of rising costs on Meta and Google, budget may be shifted to a different reach network. Campaign performance doesn't depend on changes from a single algorithm.
4. Strong reach in overseas markets
Criteo's global network helps cross-border e-commerce brands reach shoppers in target countries on a local scale.
Frequently Asked questions.
The most common questions from brands about the Criteo collaboration.
Where do Criteo ads appear?
It appears in a wide network of news and content sites, mobile apps and retail platforms. Formats include dynamic product ads, video and rich media.
Why need Criteo when we have Meta and Google ads?
Criteo works alongside these channels, not in place of them. By reaching the shopper during their time outside of these platforms, it increases total reach and conversion opportunity.
How does BusinessUp! and Criteo work together?
BusinessUp! plans the brand's advertising strategy, channel distribution and budget. Criteo campaigns are set up in accordance with this plan, optimized and reported together with other channels.
Which brands is it suitable for?
It is suitable for e-commerce brands that have a large product catalog, have reached a certain volume of site traffic and want to scale at home or abroad. Suitability is evaluated in the preliminary interview according to the traffic and catalog structure of the brand.
OUR TEAM
With our expert team structure, we manage the growth processes of brands end-to-end.
Leader Turker
Growth Advisor & Founder
Esra Namazcı
Growth Manager
Batuhan Bekir
Lead Full-Stack Developer
Merve Seventh
Business Development Manager
Merve Akınlı
Head of Marketing
Rain Toksarı
Lead Brand Strategist
Umut Koçar
Head of Shopify and Developer
+30
Team Member
And we only grow
Tuba Maker
Corporate Operation Specialist
Serhat Sayat
Sr. Full Stack Developer
Ali Berkcan Avalanche
Marketplace Operation Specialist
Seda Özgüneş
Sr. Graphic Designer
Batuhan Gözüpek
SEO Specialist
Advisor AI
Artificial Intelligence that can answer all the questions of the brand
Audit AI
Artificial Intelligence That Can Control Ads in 10 Seconds
Create a Meeting
Are you ready to grow your sales channels?
Choose the time that suits you.
- Which channels should you open to?
- Is your operation ready to grow?
- Let's answer questions such as what we can achieve together.
Tuba Maker
Corporate Operation Specialist
Müsait
