Fropie’s Performance Marketing Agency BusinessUp!

Fropie x BusinessUp! Digital Transformation and Growth Acceleration in Healthy Nutrition

Fropie's strong rise in e-commerce, one of the innovative and popular brands of the healthy snacks and functional food industry, continues to gain momentum with BusinessUp!'s data-driven performance marketing and organic growth strategies. Thanks to the result-oriented work we carry out together, we are increasing the brand's digital sales volume and visibility in international markets in a sustainable way.

The Digital Address of Clean Content and Natural Taste: Fropie

Fropie; It is a leading e-commerce brand that appeals to good life enthusiasts with a wide range of products, from additive-free granolas to functional nuts, from raw bars to superfoods. The brand offers its delicious recipes with natural and high-quality raw material selections with the philosophy of "take care of yourself"; It offers a fresh, fast and reliable shopping experience to its customers both in Türkiye and around the world via digital platforms.

Our Journey of Data-Based Cooperation and Sustainable Growth

The strategic partnership we have established with Fropie is based on a long-term success story that makes a difference with data-based moves in the rapidly growing healthy food market. We have become the brand's strongest digital companion by managing every critical stage with analytical data, from "Back to School" periods to new year preparations, from healthy life launches to big discount and campaign periods. Thanks to this synergy, reinforced by mutual trust, we keep customer acquisition costs (CAC) at the most efficient levels, while regularly increasing the repeat order rate and total digital turnover with a loyal audience that embraces the good life.

BusinessUp! What kind of growth strategy does Fropie follow?

Fropie's performance marketing and digital scaling processes include BusinessUp! As , we take the following strategic steps:

• Artificial Intelligence Supported Budget Analysis with AuditAi: By constantly scanning advertising accounts and conversion funnels, we prevent data leaks and achieve maximum efficiency from every penny of the advertising budget in the healthy food and snack segment.
• ReportsUp! Instant Performance and ROAS Tracking with: We dynamically monitor hourly turnover and ROAS data during intense campaign periods and new product launches and dynamically transfer budgets to channels with the highest conversion potential.
• SEO and Organic Traffic: Technical SEO on product and healthy life-oriented keywords with high search volumes such as "Sugar-Free Granola", "Gluten-Free Snack", "Raw Bar", We are constantly increasing the organic conversion share with content setups and site architecture improvements.
• Omnichannel Digital Advertising Setups: With target audience segmentations in line with lifestyle and eating habits in channels such as Meta Ads, Google Ads and TikTok, we both reinforce the leadership in the domestic market and expand the brand's digital market share on a global scale.
• Creative Strategy and Routine Focused Conversion (CRO): We increase the average basket amount (AOV) and on-site order completion rates with healthy recipe suggestions, eye-catching visual/video advertising content and in-basket complementary product setups.
• Growth with Future Healthy Nutrition Trends

We are taking this sustainable growth chart we have achieved with Fropie further in the coming period with new generation marketing technologies and strategic moves on a global scale, and we continue to reinforce the brand's digital leadership in the healthy snack industry.