Matsu’s Performance Marketing Agency BusinessUp!

Matsu x BusinessUp! Digital Growth Acceleration in Professional Hair Care

Matsu's strong digital output, one of the innovative brands of the professional hair care and cosmetics industry, continues to gain momentum with BusinessUp!'s data-driven performance marketing and organic growth strategies. Thanks to the result-oriented work we carry out together, we are increasing the brand's e-commerce sales volume and visibility in international markets in a sustainable manner.

Address of Expertise in Hair and Skin Care: Matsu

Matsu; It is an innovative e-commerce brand that focuses on hair health with a wide range of products, from special formulas that repair damaged hair to nourishing shampoos, from hair masks to professional care serums. The brand touches users' daily personal care routines with its qualified ingredients, formulas that offer professional care at home and modern brand identity; In addition to its strong presence in Turkey, it offers a comfortable, fast and reliable shopping experience to its customers around the world via digital platforms.

Our Journey of Data-Based Synergy and Sustainable Growth

The strategic partnership we have built with Matsu is based on a successful growth story that creates value with analytical moves in the highly competitive personal care and beauty industry. We have become the brand's strongest digital companion by managing every digital touch point with measurable data, from new product launches to seasonal maintenance campaigns, from big discount periods to gift plans. Thanks to this synergy reinforced by mutual trust, we keep customer acquisition costs (CAC) at balanced levels, while regularly increasing the repeat order rate and total digital turnover with the loyal audience that cares about hair health.

BusinessUp! What kind of growth strategy does Matsu follow?

In Matsu's performance marketing and digital scaling processes, BusinessUp! As , we implement the following strategic steps:

• Artificial Intelligence Supported Budget Optimization with AuditAi: By continuously analyzing advertising accounts and conversion funnels, we prevent data leaks and obtain maximum efficiency from every penny of the advertising budget in the personal care segment.
• ReportsUp! With Instant Performance and ROAS Tracking: We dynamically direct budgets to channels with the highest conversion potential by monitoring hourly turnover and ROAS data in busy campaign periods and new product launches.
• SEO and Organic Traffic Growth: Products with high search volume such as "Hair Mask", "Keratin Care", "Sulphate-Free Shampoo" and hair problem-focused keys We are steadily growing the organic sales share with technical SEO, content setups and site architecture improvements in words.
• Omnichannel Digital Advertising Setups: We both strengthen our position in the local market and increase the brand's digital market share on a global scale with target audience segmentations suitable for hair type and personal care needs in media such as Meta Ads, Google Ads and TikTok. We are expanding.
• Creative Strategy and Routine-Oriented Transformation (CRO): We increase the average basket amount (AOV) and on-site order completion rates with hair care routine recommendations, high-quality visual/video contents and in-basket complementary product setups.

Sustainable Growth Going into the Future Together

We are taking this stable growth chart we have achieved with Matsu further in the coming period with new generation marketing technologies and strategic steps on a global scale, and we continue to reinforce the digital presence of the brand in the professional hair care sector.