October 1st World Elderly Day:
You can offer special discounts on photographs and customizable gifts with the theme "We Keep Our Memories Alive". It is definitely an opportunity not to be missed for brands that offer photography, gift and souvenir products! It is a very valuable day, especially for businesses that sell gift products, accessories and similar products or services.
October 4 World Animal Day:
unfortunately, the agenda in our country is very busy and sad. Here, planning a setup with animal-friendly products in which some of the purchases will be donated to animal shelters would be a very useful campaign for the brand in particular and the meaning and importance of the day in general. While all businesses will be able to communicate like this, it is certain that they will gain a place in the hearts of many customers with their brand awareness and animal-loving stance of the brand. We think that the extra discounts for this day can be organized even a few times a year for the mental health of both individuals and society.🏻
10 October World Mental Health Day:
It is definitely a day not to be missed for a business that generally sells aromatherapy products, natural stones, meditation and relaxing accessories. We think that the extra discounts for this day can be organized even several times a year for the mental health of both individuals and society. 🙃 However, since making health declarations in general is not correct in e-commerce advertisements, campaign setups should be shown to users who already enter your website on such days and should be planned as a surprise for the user who comes to the site without advertising.
16 October World Food Day:
A day that can be used for healthy snacks, nutritious food products and kitchen products. It is a valuable day not only for businesses in the food and beverage industry, but also for businesses that think they have an audience that can shop from similar businesses. For example, a shoe company can collabrate a 200₺ discount coupon that can be used on a brand that sells healthy snacks for all purchases of 1,000₺ or more made on October 10-15. While saying that it is a day that can be considered as a collaboration, it will definitely be an effective way to raise brand awareness and reach more users before November.
October 15 Breast Cancer Awareness Day:
It is a very important day to raise awareness and increase this awareness by drawing attention to breast cancer. Creatives that will be prepared with the color "pink" specifically determined for this day, pink-labeled products in campaign setups, and cooperation with relevant healthcare organizations and/or foundations should be among the communications that you can evaluate directly for your brand. Announcing along with your existing campaigns that you will donate a portion of your sales to relevant foundations and associations on that day is also an effective method to raise awareness.
29 October Republic Day:
It is possible to organize discounts and campaigns that emphasize our national values for all brands. 🇹🇷 Opportunities such as extra discounts, 29% discount and free shipping for this day only will be among the campaigns that can be planned for October 29.
And lastly, if we go from national values to an old tradition whose origins date back to the Middle Ages, preparations can be made for Halloween at the end of October.
October 31st Halloween:
For beforehand Pumpkin and Witch themed creatives and products can be planned. Halloween-themed collections can be created and communications can evolve towards this point. If such a plan cannot be made, extra small gifts special for Halloween and coupons that can be used in your next purchases can also be taken into consideration. In this way, you will give your customers both a gift that will check the order that day and an extra coupon that can trigger their next purchase.
Understanding consumer behavior and considering the impact of special days on these behaviors is very important for success in e-commerce. With the right campaign planning to be carried out on important days in October, you should aim to increase your sales and provide communications that will attract a lot of new users before November. October should definitely be a month where you can gain more users than sales. For this reason, you should focus on raffles, influencer marketing and branding activities in social media planning. Thus, you will have many new customers that you can convert into sales in the macro campaign setups you will run in November.
