Catalog enriched with artificial intelligence
Missing headlines, descriptions, and product features are completed with artificial intelligence. Dozens of creative variations are generated for different channels from a single product image.
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Optifeed ile Let your catalog become a growth engine.
With Optifeed, which broadcasts in real time to more than 100 points, including advertising, shopping and price comparison channels, we enrich the product data of brands with artificial intelligence and make catalog ads more efficient.
BusinessUp!
The strategy that manages the campaign is Automation that grows the catalog.
Optifeed is a Turkey-based feed management platform that collects its product catalog, enriches it with artificial intelligence, publishes it to more than 100 advertising and shopping channels, and measures its performance.
As advertising platforms increasingly automate campaign management, it's the quality of the catalog that makes the difference. Incomplete descriptions, poor titles, and outdated prices prevent the algorithm from making the right decision. BusinessUp! manages the advertising strategy and budget allocation, while Optifeed keeps the product data that feeds these campaigns complete, up-to-date, and competitive across every channel.
Cause Optifeed?
The success of automated campaigns depends on the quality of the product data given to the algorithm. For this reason, we recommend Optifeed to our brands that work with a large catalog.
Broadcast to more than 100 channels from a single source
From advertising channels such as Google, Meta, TikTok, Pinterest and Criteo, to price comparison sites such as Cimri and Akakçe, to marketing platforms such as Insider, all feeds are fed from a single catalog.
Visibility in AI assistants
It tracks how often products are recommended on AI assistants like ChatGPT, Gemini, and Perplexity. The brand prepares early for the new channel of shopping.
Working with Optifeed benefits to your brand.
Brands' catalog campaigns are fed with product data managed through Optifeed. This way, the advertising budget works on an optimized catalog.
1. Higher yields on the same budget
Enriched product data makes it easier for advertising algorithms to show the right product to the right person. The efficiency of catalog campaigns can be increased without additional spending.
2. Instant adaptation to price and stock changes
Price and stock updates are reflected in real time across all channels; dynamic creatives are automatically updated based on these changes.
3. Quick expansion to new channels
It is not necessary to prepare a separate catalog to open to a new sales point such as price comparison sites or foreign shopping channels.
4. Segments based on customer behavior
RFM segments automatically group customers based on purchase frequency and spend. Ad audiences are set up more accurately.
Frequently Asked questions.
The most common questions from brands about the Optifeed collaboration.
What channels does Optifeed support?
Advertising channels such as Google Ads, Meta, TikTok, Pinterest, Snapchat, Microsoft Advertising, Criteo; Shopping and price comparison sites such as Google Shopping, Cimri and Akakçe; It supports marketing platforms such as Insider and Segmentify. Broadcasting can be done to more than 100 channels in total.
Which e-commerce infrastructures does it work with?
It works with many infrastructures, especially Shopify, Ticimax, T-Soft, Akınon, VTEX, WooCommerce, Magento and BigCommerce, and standard feed formats such as XML and CSV.
How do BusinessUp! and Optifeed work together?
BusinessUp! manages the strategy, channel distribution and budget of catalog campaigns. On the Optifeed side, product data enrichment, channel-based feed rules and creative templates are set up according to this strategy.
Which brands is this collaboration suitable for?
It is suitable for brands that have a large product catalog, sell in more than one advertising and shopping channel, or want to be visible on price comparison sites.
OUR TEAM
With our expert team structure, we manage the growth processes of brands end-to-end.
Leader Turker
Growth Advisor & Founder
Esra Namazcı
Growth Manager
Batuhan Bekir
Lead Full-Stack Developer
Merve Seventh
Business Development Manager
Merve Akınlı
Head of Marketing
Rain Toksarı
Lead Brand Strategist
Umut Koçar
Head of Shopify and Developer
+30
Team Member
And we only grow
Tuba Maker
Corporate Operation Specialist
Serhat Sayat
Sr. Full Stack Developer
Ali Berkcan Avalanche
Marketplace Operation Specialist
Seda Özgüneş
Sr. Graphic Designer
Batuhan Gözüpek
SEO Specialist
Advisor AI
Artificial Intelligence that can answer all the questions of the brand
Audit AI
Artificial Intelligence That Can Control Ads in 10 Seconds
Create a Meeting
Are you ready to grow your sales channels?
Choose the time that suits you.
- Which channels should you open to?
- Is your operation ready to grow?
- Let's answer questions such as what we can achieve together.
Tuba Maker
Corporate Operation Specialist
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