Meta Advertising Training Content

• Overview of Meta (Facebook and Instagram)
• Why Do We Need Meta Ads?
• Meta Algorithm Definition
• Meta Advertising Structure
• Meta Advertising Types
• Basic Digital Marketing Metrics
• Creating a Business Manager Account
• Business Suite Usage
• Transitioning from Business Suite to Business Manager
• Business Manager Overview
• Adding Facebook Page to Business Manager Added
• Business Manager Business Settings
• Ad Account Location and Time Zone Control
• Contacts and Users
• Authorization Types(User and Partners..)
• Account Management(Pages, Business Account..)
• Data Sources (Catalog, Pixel..)
• How to Create a Meta Pixel?
• Uploading Pixel Code
• Meta Pixel Helper
• Testing Meta Pixel
• Conversion Api Setup
• Domain Adding and Verification
• Invoice Management
• Security Central
• Business Information
• Validation of Business Documents
• Account Quality
• Media Library
• Event Manager
• Meta Event Setup Tool
• Testing the Installed Event To be
• Target Audiences
• Why Do We Use Target Audience?
• Cold and Hot Audiences
• Custom Audiences
• Similar Audiences
• Saved Audiences
• Commerce Manager
• Creating a Set
• Product Management
• Data Sources Management
• Feed Control
• Adding Additional Feed
• Creating the Meta Ad Manager
• Meta Ad Manager General Overview
• Adding Payment Method to Meta Advertising Manager
• Campaign Types
• Determining an Advertising Budget
• Boost Campaigns
• Awareness Campaigns
• Interaction Campaigns
• Traffic Campaigns
• Lead Campaigns
• Catalog Campaigns
• Advantage Campaign
• Sales Campaign
• Drawing an Advertising Strategy
• Ad Texts
• Creating the Campaign
• Creating an Ad Set
• Creating Ad Groups
• Duplicating Advertisements
• Optimizing Campaigns
• A/B Tests
• Report Customization
• Reading a Report
• Creating a Report
• Creative Reports
• Statistics
• Breakdown Reports