(Determination of Breaking Points of the brand)

(Planning is done via Workle)

(Determining the boundaries and gaps of the category in which the brand will compete)

(Examination of search volumes, seasonality and growth trend of the category and competitor brands)

(Answering the questions of why this brand exists, whose problem it solves, why it is different from its competitors)

(Clarifying the common and diverging points with competitors)

(Determining whether the brand will be located in a premium, mid-segment or accessible location)

(Demographic and behavioral definition of whose needs the brand solves)

(Defining the role of each channel in the growth of the brand: website, Trendyol, Amazon, offline)

(Determination of budget allocation logic and channel prioritization (operational management of ad accounts is excluded))

(Layering functional, emotional, and social benefits)

(Determining platform selection, broadcast rhythm and community tone (account management is not covered))

(Determination of discount rules and thresholds that do not erode brand value)

(Appointment of a consultant experienced in brand strategy to the process)

(Monthly evaluation meeting with the participation of Brand Strategist)

(Defining the character of the brand and its stance in communication)

(Determination of the masculine / feminine / neutral communication axis of the brand)

(Creation of a new brand name or a new name during the rebranding process)

(Visual identity and icon design that reflects the brand's values and message)

*Design samples will be presented, but it is not possible to transform the design into an end-to-end corporate identity, this business plan is offered separately.

(Determining the writing styles suitable for the spirit and aesthetics of the brand)

*Design samples will be presented, but it is not possible to transform the design into an end-to-end corporate identity, this business plan is offered separately.

(Determining the colors suitable for the brand identity and target audience)

*Design samples will be presented, but it is not possible to transform the design into an end-to-end corporate identity, this business plan is offered separately.

(Determining the short and effective expression of the brand and the terms that are identified with the target audience)

*Design samples will be presented, but it is not possible to transform the design into an end-to-end corporate identity, this business plan is offered separately.

(Expanding identity to social media, advertising, marketplace and packaging applications)

(Determination of business cards, letterheads and basic corporate materials)

*Design samples will be presented, but it is not possible to transform the design into an end-to-end corporate identity, this business plan is offered separately.

(Determining the brand code compliance rules for advertising and content creatives (creative production is excluded))

(Designing the package opening experience in a way that contributes to brand perception (creative production is excluded))

(Establishing perception and price consistency between marketplace, website and offline)

(Planning which message will be given to which audience, at what stage)

(Determining brand language, content types and template structure)

(Defining the profile selection rules and cooperation framework compatible with the brand)

(Assignment of the second expert to the process for visual identity production)

(Directing to third-party software and creating strategies to optimize business processes and increase sales)

(Determining the criteria and scenarios of partnerships that will increase brand value)

(Engaging stakeholders who will grow the business in head hunter, influencer, production and outdoor processes)

(Making brand metrics continuously traceable within ReportsUp)

(Transferring the established strategy to the brand team)

Establishing the relationship between the main brand, sub-brand and product brand)

(Determination of entry, main and upper segment product hierarchy and new product entry criteria)

(Membership, setting up closed group programs)

(Determination of segment-based reward architecture and customer lifetime value targets)

(Prioritization of target countries and determination of entry model: Amazon, D2C, distributor)

(Cultural appropriateness control of name, message and visual language in the target market)

(Referral to EUIPO and USPTO processes)

(Strategies for long-term brand positioning and keeping the brand dynamic and sustainable for generations)

(Suggestions for app and scenario development suitable for the brand)

(Defining the brand stance in stores, corners, dealers and fair channels)

(Planning which roles should be established within the brand and in what order)

(Creation of predefined response flows for adverse scenarios)

(Periodic measurement of whether positioning is reciprocated in the market)

(Face-to-face working sessions at the brand center)